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Handloom Mark - Hallmark of genuine handwoven excellence!
04
Feb '11
Handwoven products are much in vogue, as well as in demand today. In the Indian context, the diverse range of products exhibit not only tradition bound artistry, but innovation in terms of yarns used, intricacies in manufacturing and colours.

For a genuine buyer seeking value for money, making out or identifying a genuine handloom product is a real challenge. This is where 'Handloom Mark' steps in to help establish not only genuine handloom products, but also ensures appropriate income / returns for products made by socio economically backward weavers.

Office of the Development Commissioner (Handlooms) is the nodal agency spearheading the programme for implementation of Handloom Mark and its related schemes.

Essence of this programme is provide a collective identity to the handloom products and can be used not only for popularizing the hand woven products but can also serve as a guarantee for the buyer that the product purchased is genuinely hand woven.

There are two marks developed for identifying domestic and International marketing. The domestic one has 'handloom' mentioned below while the International one has 'Handwoven in India' mentioned beneath it.

Each label is coded on its backside for easy identification/classification. E.g. DF followed by coded number for fabric for domestic sale, DM followed by coded number for made-ups and garments for domestic sale: EF followed by coded number for fabric for export and EM followed by coded number for made-ups and garments for export.

The scheme encourages Self Help Groups (SHG), Consortia, Producers Companies, Joint Liability Groups (JLG), Handloom Weavers Groups (HWG) etc., to buy labels and tags from authorized outlets.

Click here for more information.

DC (Handlooms), New Delhi

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Courtesy: AWI

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