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The year 2010 is productive for Marimekko

08 Feb '11
5 min read

I believe we are now in a stage of development in which we can and should dare to invest in future growth and in the development of our company boldly, even if we might have to wait for the fruits of our labour for a little longer. The present year is likely to see the biggest investments in the history of the company to date. The machinery investment for the textile printing factory will triple the output capacity of our printing facility. The added capacity will be rolled out gradually; the investment will enable us to prepare for higher demand in the future.

As part of our overall strategy in the United States, our collaboration with Crate and Barrel will be extended with the opening in spring 2011 of four new Marimekko shop-in-shops: on Madison Avenue in New York as well as in Chicago, Los Angeles and San Francisco. Crate and Barrel plans to open a total of 22 new Marimekko shops by the end of 2013. Our long-term goal is to extend our distribution in the US through high-end department stores and specialist retailers, and by opening new Marimekko stores.

Internationalisation in accordance with our strategy requires considerable – and I believe justified – investments. The planned investments in the future will make themselves felt in the form of a marked increase in fixed costs and they will exert a substantial drag on earnings in 2011. Furthermore, increases in the costs of raw materials and in particular the record price of cotton put us under pressure to raise prices. Marimekko is advancing in my opinion steadily and confidently in the direction we have marked out in the past few years.

We are also celebrating an anniversary in 2011 as Marimekko will be 60 years old in May. The anniversary year will be filled with work in every field, which fits in splendidly with our chosen theme, with which we aim to remind everyone of the importance of doing things together. In the course of the year there will be a lot of different events, some of which will be full of surprises, both in Finland and in our main market areas internationally.”

Marimekko Corporation

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