NIPA seeks law to stop misuse of Chyangra Pashmina logo

28 Feb '11

2 min read

With an aim to exercise a check over and to stop misuse of Chyangra Pashmina logo, the Nepal Pashmina Industries Association (NPIA) is formulating rules and regulations in cooperation with the government.

A key requirement for obtaining the Chyangra Pashmina logo is that the product should contain at least 51 percent Pashmina in it. Likewise, in order to label the product as 100 percent Pashmina, it should have been made completely made from Chyangra wool.

In order to restrict misuse of the logo, the NPIA has requested the government to formulate laws to penalize people who misuse the logo.

However, now-a-days, the word 'Pashmina' is often attached to the cheap shawls which are prepared from substandard materials and are vended in the markets for below two dollars. This has not only dented Nepal's reputation, but has also badly hit the once robust export industry of the country.

For branding and promotion of the Pashmina products, the NPIA has even sought financial help of Rs. 12.4 million, from the government. Also, NPIA has got its collective trademark and logo registered under the brand name of Chyangra Pashmina.

Whereas 38 countries have already granted registration to Nepali Pashmina trademark, and efforts are going on to get it registered in eight more countries.

Fibre2fashion News Desk - India

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