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INVISTA's new polyester strategy sees profitable business
01
Mar '11
Following its 2009 restructuring efforts, INVISTA Resins & Fibers GmbH is already seeing the benefits of its new business strategy implemented at INVISTA's Gersthofen site. Sales volumes improved over the course of the economic recovery and market shares increased in specialty segments.

“In 2010, we could already see that our new strategy was starting to bear fruit and that we had set the right course,” said Ottmar Schmidt, general manager, Polymer & Resins Europe. “We therefore look forward with confidence to 2011.”

INVISTA's Polymer & Resins business strategy involves a consistent focus on a diversified product portfolio and innovative new developments. In 2010, the business launched low-melt Type 7001 resin and OXYCLEAR barrier resin products.

“OXYCLEAR barrier resin is a new product in our barrier resins family and over the past few years we have successfully supplied our POLYSHIELD resin in the market. The diversity in our innovative products shows our determination to continue to meet our customers' requirements,” commented Torsten Schmidt, business director for packaging resins.

“Our mission is to create profitable growth and long-term added value for our customers and shareholders,” said Ottmar Schmidt. “We gain competitive advantages through innovation, service to our customers, efficiency and flexibility in production and processes.”

In the first quarter of 2011, the INVISTA Polymer & Resins business will carry out a complete overhaul of its polymer production line that had been temporarily shut down.

“Through this forward-looking investment, we intend to be able to meet the high market demand and supply our customers with the required product quantities,” explained Achim Heyer, business director for DMT and amorphous polymers.

Scheduled for the third quarter of 2011 is a more comprehensive, general overhaul of INVISTA's DMT plant in Gersthofen. This project has been brought forward a year and involves considerable investment, designed to ensure long-term, reliable supply to INVISTA's customers in Europe.

INVISTA Resins & Fibers GmbH

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