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DyStar opens Liaison Office in Dhaka

04 Mar '11
2 min read

DyStar is proud to announce the opening of a Liaison Office in Dhaka which was inaugurated by Mr. Steve Barron, CEO of DyStar Group, and Mr. Ridha Najar, Country Manager of Bangladesh on February 10.

"This is another important step in the growth of DyStar within South Asia and globally as we focus on future market like Bangladesh”, commented Mr. Barron. The Liaison Office will further build on the growth of the company as it helps achieve the expected business size for Bangladesh, with focus on developing new opportunities and fostering relationship with all our partners of the textile industry.

“The newly setup Liaison Office complements and supports the existing technical and commercial services offered by our two agents in Bangladesh. This is another strong sign from DyStar post the difficult period, and it speaks of our commitment to the Textile Industry.” said Mr. Ridha Najar, Country Manager.

Global Presence & Local Support – Mega Customers Symposium in Bangladesh
DyStar has always been involved in product innovation, focusing on high quality, sustainable and cost effective processes and has continued to invest in customer satisfaction and marketability.

On February 11, more than 550 delegates, representing more than 200 customers attended the mega DyStar Symposium in Dhaka under the motto ”Sustainability in Textile Dyeing and Printing to meet retailer and brand demands”. The event was opened by Mr. Ridha Najar who highlighted in his welcome speech the key position of Bangladesh in DyStar global strategy.

The various subjects on product innovation, sustainability and cost effective processes were presented by Mr. Steve Barron, Mr. Markus Dorer (Head of Global BD), Mr. Reiner Werschnitzky (Senior Regional Manager BD) and Ms. Roxana Barbieru (Head of R&D Singapore Group). The symposium was well received by the delegates who responded with great enthusiasm during the Q&A sessions.

In his closing remarks, Mr. Balakrishnan Rajesh, Head of South Asia, thanked the audience for their continuous support towards DyStar. He also emphasized on DyStar's intention to continue invest in the textile business chain, and the focus on customer satisfaction.

DyStar Group

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