Dara Torres to endorse Sleep Innovations' product line
08 Mar '11
1 min read
Sleep Innovations, a market leader in designing and manufacturing advanced foam sleep solutions, announced today their partnership with Dara Torres to endorse and promote a soon-to-be-revealed product line from Sleep Innovations.
As a twelve time Olympic medalist, mother, best-selling author, role model and motivational speaker, Dara knows the importance of sleep and how it contributes to a person's overall health. Along with diet and exercise, sleep provides the restoration, rejuvenation and energy necessary for improved performance and everyday wellness.
“We are thrilled to partner with Dara and believe she is the perfect spokesperson to represent our exciting new product line from Sleep Innovations,” said Sleep Innovations President and CEO Michael C. Thompson.
“Dara's dedication to fitness and health, as demonstrated by her extraordinary athletic and personal achievements, aligns perfectly with Sleep Innovations' mission to help consumers improve their sleep and wake up feeling refreshed, recharged and rejuvenated.”
The Dara Torres endorsed sleep products line will be unveiled during the Home Fashion Products Association (HFPA) New York Home Fashions Market in March 2011. The featured products along with Dara will appear in a multi-media advertising and online campaign to promote the Sleep Innovations brand and new rejuvenation focused product line.
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