Home / Knowledge / News / Textiles / Aller-Ease's new products provide total protection for your bed
Aller-Ease's new products provide total protection for your bed
10
Mar '11
Retailers who enter the American Textile Company showroom during Market Week will be introduced to the main focus of the company and its products – the consumer. ATC is using consumer research to incorporate consumer trends, shopping habits and product preferences to enhance their line of basic bedding products.

Focusing on providing affordable solutions that address a variety of consumer needs, American Textile Company has focused its product development efforts to update the basic bedding category. Having implemented many of the trends currently being seen in other retail categories, ATC has incorporated stylish design, new fabrications, and innovative packaging designs across all product categories.

The new products being featured under the Company's flagship Aller-Ease brand bring fashion elements to provide total allergy protection with an element of style for consumers who use allergen barrier products that are traditionally available only in white. Bed bugs infestations continue to be top of mind for many retailers and consumers as the rise in cases continues to escalate.

ATC has broadened the Aller-Ease Bed Bug line with new items and fabrications to provide a more comfortable and stylish sleeping environment, while maintaining protection from bed bugs. Bed bug travel items have also been developed as travel continues to be a key area in the spread of infestations.

"Understanding the consumer, her shopping habits, and what influences her purchasing decisions has become a major focus of our marketing strategy," said Mette Odom, Vice President of Marketing for American Textile Company. "Our products provide smart, simple solutions to make her life easier and provide a healthy sleeping environment for her and her family."

American Textile Company continues to focus on cost effective and innovative products for both retailers and consumers based on the Company's "sound science, sound sleep" philosophy.

American Textile Company


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search