Home / Knowledge / News / Textiles / Aller-Ease's new products provide total protection for your bed
Aller-Ease's new products provide total protection for your bed
10
Mar '11
Retailers who enter the American Textile Company showroom during Market Week will be introduced to the main focus of the company and its products – the consumer. ATC is using consumer research to incorporate consumer trends, shopping habits and product preferences to enhance their line of basic bedding products.

Focusing on providing affordable solutions that address a variety of consumer needs, American Textile Company has focused its product development efforts to update the basic bedding category. Having implemented many of the trends currently being seen in other retail categories, ATC has incorporated stylish design, new fabrications, and innovative packaging designs across all product categories.

The new products being featured under the Company's flagship Aller-Ease brand bring fashion elements to provide total allergy protection with an element of style for consumers who use allergen barrier products that are traditionally available only in white. Bed bugs infestations continue to be top of mind for many retailers and consumers as the rise in cases continues to escalate.

ATC has broadened the Aller-Ease Bed Bug line with new items and fabrications to provide a more comfortable and stylish sleeping environment, while maintaining protection from bed bugs. Bed bug travel items have also been developed as travel continues to be a key area in the spread of infestations.

"Understanding the consumer, her shopping habits, and what influences her purchasing decisions has become a major focus of our marketing strategy," said Mette Odom, Vice President of Marketing for American Textile Company. "Our products provide smart, simple solutions to make her life easier and provide a healthy sleeping environment for her and her family."

American Textile Company continues to focus on cost effective and innovative products for both retailers and consumers based on the Company's "sound science, sound sleep" philosophy.

American Textile Company


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X