Home / Knowledge / News / Textiles / Marimekko opens flagship store on New York's Fifth Avenue
Marimekko opens flagship store on New York's Fifth Avenue
Mar '11
Marimekko will open its own flagship store in New York City in the heart of Manhattan in autumn 2011. The shop, with a sales floor area of 350 square metres, will be in one of the busiest blocks in Manhattan's Flatiron District at the intersection of Fifth Avenue and Broadway, which enjoys growing popularity as a shopping area for local people.

The district has a concentration of many attractive interior decoration and design shops, cafés and restaurants. The Marimekko showroom opened in New York last autumn will move during the spring to larger premises also in the Flatiron District, near to the new shop. Construction costs for the new shop and the showroom are included in the estimate of the total investments planned for 2011, which was announced earlier.

The new flagship store will be built as an experience-rich meeting place in which Marimekko's varied colours and design idiom will lead the customer from one inspiring mood to the next. The range will embrace all product lines, and it is intended for the shop to act as a showcase for new products in particular.

The shop will be based on the same concept as the flagship store opened in the Kämp Galleria mall in Helsinki in February 2011 – the store in New York will also be designed by the Japanese architectural firm IMA in cooperation with Marimekko's own shop design team.

“Opening a shop of our own in an excellent location in the heart of Manhattan will support our strategy of building up Marimekko's profile and strengthening the brand image. It is crucially important for us to be able to introduce our customers to the whole world of Marimekko in our own way. The new flagship store is also meant to support our online shop, which will be opened in the US this year, and our extensive cooperation with Crate and Barrel.

“However, it is obvious that the steps we have recently taken in the United States and the investments, which are very large in view of the size of the company, are not without risk and that they will require us to take a long view and to have commitment in this heavily contested market,” says President and CEO Mika Ihamuotila.

Marimekko announced on 3 March 2011 that it was building international e-commerce. The first online shop will be opened in the United States, and the aim is to have it up and running in summer 2011. Online retailing will augment and strengthen Marimekko's existing distribution channels.

On 4 February 2011, Marimekko announced that it was expanding its collaboration with the prestigious home furnishings retailer Crate and Barrel. By the end of 2013, Crate and Barrel plans to open 22 new Marimekko shop-in-shops in its stores. The first four of the new shop-in-shops will be opened this spring: on Madison Avenue in New York as well as in Chicago, Los Angeles and San Francisco. In the course of this spring, Crate and Barrel will also open an online shop specialising in Marimekko products within its website. The first Marimekko shop in a Crate and Barrel was opened in the SoHo store in New York City in October 2010.

Must ReadView All

Apparel/Garments | On 24th Mar 2017

UK online retail sales up 15% in February 2017

Online retail sales in UK have grown by 15 per cent year-on-year in...

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search