Home / Knowledge / News / Textiles / Alok moves to short-term global sales contracts
Alok moves to short-term global sales contracts
Mar '11
Mr Arun Agarwal
Mr Arun Agarwal
High and volatile cotton prices have led the Mumbai-based vertically integrated textile major; Alok Industries Ltd to reduce the length of its global sales contracts from one year to three months.

“Given the volatility of the cotton markets, the contract validity has been changed to three months, which is a mutual decision, since in either case of prices going up or down, the business relationship should be transparent”, says Mr Arun Agarwal, CEO of Alok's international division.

Alok International Inc is the USA-based subsidiary of Alok Industries and was set up with an objective to provide forward integration to USA retailers by strengthening the distribution channel.

Alok is a major textiles supplier to retail biggies like Wal-Mart and Target Corp.

Since it is difficult to forecast the prices of cotton on a long term-basis, considering that prices have more than doubled from a year ago, this decision coming from Alok seems prudent.

“The market is buzzing with activities. Sales have picked up and it seems cotton price increase and subsequent cost increase in product prices has been accepted as a reality to live with” Mr Agarwal informed fibre2fashion.

“Many retailers were holding their buys, hoping price to come down, so they are hurting for merchandise. This is good news for us as a manufacturer” he concluded by saying.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search