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DwellStudio fabrics for home interiors debut at Calico
04
Apr '11
DwellStudio, known for fashion-forward design for interior home and children's rooms, has expanded their offering to decorative fabrics. Their designer collection for Robert Allen @ Home is now available at retail in Calico Corners – Calico Home stores across the country and online.

Designed by founder Christiane Lemieux and the DwellStudio design team, the fabrics in this collection reflect their aesthetic of hip designs, fresh colors and a livable modern look. Lemieux is also the author of a new book, Undecorate, that celebrates individual style and rooms with personality the homeowner's, not the decorator's! These homes have a vibrant energy and look as if real people actually live there.

"The most stylish people these days understand a fundamental aspect of good living—it's always evolving," notes Lemieux. "Great style isn't necessarily a finished interior so much as it is an ongoing process."

Home decorators can have a chic lifestyle and still break rules of design, to undecorate, suggests Lemieux. "We should know that this room, this home, belongs to that person and no one else. It should bear the mark of their lives, their quirks, their travels, their family."

"That's what I love about having DwellStudio fabrics at Calico," she adds. "Their store associates are design enablers, not style dictators. They help customers discover their own style and follow their instincts to achieve a personal look."

The DwellStudio for Robert Allen @ Home designer collection at Calico consists of 44 prints and woven fabrics. "The DwellStudio designers like to take classic elements and give them a twist, moving them into a modern mode with clean lines and sophisticated colors," noted Greg Lawrence, vice president of creative affairs at Calico Corners – Calico Home. "Adding a DwellStudio fabric to a room is like adding lemon juice to a recipe—it freshens the look and gives a room some zip."

"We like the DwellStudio aesthetic because it's a little edgy but still accessible,” stated Calico merchandise manager Lori Cropp. The fabrics are modern enough for contemporary living and can act as a sophisticated accent in transitional and even traditional interiors, she added.

Dwell Home Furnishings LLC


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