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Jordan's Furniture ties up with Tempur-Pedic
Apr '11
Tempur-Pedic International Inc, the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, has teamed up with New England-based retailer Jordan's Furniture and announced the Tempur-Pedic IMAX 3D Theater at Jordan's in Natick and Reading, Mass.

"Tempur-Pedic is excited about being a part of this incredible retail experience," said Rick Anderson, president of Tempur-Pedic North America. "Jordan's, in addition to changing the way people enjoy the movie going experience, is also changing the way people shop for furniture."

As part of the new sponsorship, Tempur-Pedic will continue providing theater seats to Jordan's Natick and Reading, Mass. theaters. The theaters feature seats made from Tempur-Pedic's proprietary TEMPUR material, providing moviegoers with the unsurpassed, body-contouring comfort and support found in the company's mattresses and pillows. The Tempur-Pedic seats at the theater have served as a major draw for guests, leading Boston Globe movie critic Wesley Morris to observe, "For supreme comfort, fittingly enough, it's the IMAX Theater at Jordan's Furniture and almost nothing else."

In addition to enjoying the seats, guests of the Tempur-Pedic IMAX Theater at Jordan's are pulled into a one-of-a-kind experience for the senses. Each seat contains a Buttkicker subwoofer, allowing guests to literally feel the bass of a film's soundtrack. Guests cannot help but become immersed in the 3D experience due to the comfort of the Tempur-Pedic seating, the 8-story high screen, and the 50,000 watts of surround sound.

Known for providing consumers with the ultimate in-store experience, Jordan's attracts customers to its locations by combining unique attractions and quality furniture, so families can enjoy the shopping experience together. As with the Tempur-Pedic seats, Jordan's seeks out creative ways to engage consumers with brands and products carried in its stores. Jordan's was one of the first retailers to offer its customers Tempur-Pedic mattresses and pillows in 1998, and today proudly carries a broad assortment.

"It has been great to offer our guests the most exciting theater experience possible, including seats made with Tempur-Pedic's revolutionary material," said Eliot Tatelman, President and CEO of Jordan's Furniture. "Our customers tell us every day how amazed they are by the comfort and support that our Tempur-Pedic seats provide, and we know it's a big reason why guests keep coming back."

Tempur-Pedic International Inc

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