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Designers of the Future Award by W Hotels
Apr '11
W Hotels Worldwide continues its successful collaboration with Design Miami/ Basel with the announcement of the 2011 Designers of the Future Award, June 13-18, 2011. This event marks the second occasion that the two organizations have collaborated on the award, having announced the coveted award along with their partnership at Salone del Mobile in Milan one year ago.

The Designers of the Future Award, originally launched by Design Miami/ Basel in 2006, recognizes young, emerging designers whose work reflects exceptional innovation and beauty in limited-edition design. The winners named will go on to present their special commissions at Basel in June. W Hotels, a leader in design and innovation, further backs the award by allowing for the award winners to carry out their legacy in various W Hotels around the world.

“We are very excited to take the partnership with Design Miami/ Basel and the W Hotels Designer of the Future Award into its second year,” said Eva Ziegler, Global Brand Leader of W Hotels Worldwide and Le Méridien. “Recognizing the W Hotels Designers of the Future here in Milan during the Salone del Mobile and presenting their projects at Design Miami/ Basel in June is a great introduction to the next stage of their careers.”

The 2011 “W Hotels Designers of the Future Award” looks beyond traditional product and furniture design, seeking work that is truly groundbreaking and innovative. This year, the recognized designers draw inspiration from “Conversation Pieces,” a theme provided to the design candidates by Design Miami/ Basel. The 2011 Award winners include: UK-based designer Asif Khan, Austrian design team Mischer'Traxler, and Studio Juju in Singapore.

The 2011 Designers of the Future international jury was comprised of Wava Carpenter, Associate Director, Design Miami/; Aric Chen, Beijing Design Week; Li Edelkoort, Edelkoort Inc.; Marcus Fairs, Editor-in-Chief, Dezeen.com; Alexis Georgacopoulos, Director of the Ecole cantonale d'art de Lausanne; Constance Rubini, School of Decorative Arts, Paris; Kenya Hara, Creative Director, Muji; Konstantin Grcic, KGID; Zoe Ryan, Art Institute of Chicago; and Mike Tiedy, SVP, Global Brand Design & Innovation, Starwood Hotels & Resorts Worldwide, Inc, W's parent company.

2010 W Hotels Designer of the Future Awards were presented to Beta Tank, Graham Hudson, rAndom International, and Zigelbaum + Coelho. W Hotels created a global platform for these designers, helping them take their work from a conceptual stage to a level where they can expose their work to consumers and design enthusiasts alike. The winners traveled to W locations across the globe during key design weeks, setting up on-site installations at W Barcelona, W Doha and showcasing their work at Istanbul Design week.

Zigelbaum + Coelho and rAndom International, were also integrated at the W Taipei Premiere Event (=W Taipei's Grand Opening Event) in March 2011, where rAndom International created a permanent installation for this hotel. For the months ahead Zigelbaum + Coelho has been commissioned for the St. Petersburg Premiere Event in June 2011.

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