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Direction by Indigo – a successful event
18
Apr '11
On April 12th-13th, 2011, Direction by Indigo held its Summer '12 textile surface design show in New York City. Studios from around the world flocked to the Metropolitan Pavilion. This April's event featured 23 more collections than the previous year, an increase of approximately 30 percent. Attendance was as expected for a between-seasons show.

Among the 1,103 registered visits were international industry leaders such as Aeropostale, Calvin Klein, Chico's, Donna Karan, Ellen Tracy, Jones Apparel Group, Le Chateau, Li & Fung, Polo Ralph Lauren, Vera Wang, Tommy Bahama, The Children's Place and many others. With its strong turnout and perennial growth, Direction by Indigo continues to assert its place at the top of the US textile surface design show market.

Exhibitors showcased a variety of striking concepts: colorblocking, printmixing, innovative conversationals and unique florals. Tom Cody Design (US) and Circleline (UK) utilized colorblocking in their work. Printmixing was another well-received motif; the Style Council's (US) collection included florals mixed with another element, such as stripes or paisley. For a fresh take on Chinese conversationals, Garreau Designs (US) offered images of lanterns and pagodas. Florals were still very popular for summer. Keelergordon (UK) and Studio 33/Classy (IT) displayed bright tropical florals. Creations Robert Vernet (FR) featured painterly abstract floral designs. Across the board, vibrant colors abounded.

In addition to viewing the latest prints, attendees took advantage of a wide array of services including trend forecasting, color cards and seminars. Many of the seminars highlighted upcoming trends in womenswear, menswear and childrenswear. At Direction by Indigo, fashion's foremost players equipped themselves with essential tools for creating imaginative, up-to-date collections.

Looking forward, the Fall/Winter '12/'13 season will kick off with Premiere Vision Preview on July 13th-14th, and Direction by Indigo Fall/Winter on August 2nd-3rd. Both shows will take place in New York City.

Direction by Indigo


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