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BEST of AWARD to include Textile Finishing, as new category
May '11
Products, technologies and processes that are new but already tested in the market - that is what the viscom BEST of AWARD, which the trade fair presents for the fifth time already this year, stands for. Once again, all companies exhibiting at viscom can take part. In 2011, viscom takes place in Düsseldorf from 13 to 15 October 2011.

The award is therefore an additional platform for the exhibitors to present their ideas to an expert public. "For us, the award is first of all a means to show appreciation to our exhibitors", says viscom Director Petra Lassahn. "After all, it is they who, year after year, make viscom a trade fair of novelties."

Prizes will be awarded in five categories in 2011. The Textile Printing category will now be replaced by the more narrowly defined Textile Finishing. Here the spectrum ranges from transfer printing to flaking right through to embroidery. The background to this decision is the fact that there had been frequent overlapping in the past between digital and textile printing.

Digital textile printing is now included in the Large Format Printing /LFP category. The remaining three categories are already familiar: Signmaking (machines, materials, tools and assembly processes for the production of advertising technology products), Light advertising (machines, materials, tools and assembly processes) und Software (RIP, workflow, company solutions, cutting software).

Exhibitors at viscom düsseldorf 2011 are eligible for participation - both manufacturers and distributors who have obtained consent from the manufacturer. The market launch of the products that are entered in the competition must have occurred in the period between viscom frankfurt 2010 and viscom düsseldorf 2011 (from 07.11.2010 to 15.10.2011). The deadline for registration is 1 July 2011. The winners will be presented to the public and the press at viscom düsseldorf 2011 during viscom night.

From classic wrapping to digital printing to digital advertising media and PoS media - viscom düsseldorf brings the entire sector of visual communication together again in 2011. Since its beginnings as a meeting place for advertising technology and light advertising, viscom has developed into Europe's largest trade fair for advertising communication and design. The Digital Signage World, the Inkjet Printing Park and the PoS World, all held as part of viscom exemplify this development. With a total of 350 exhibitors and approximately 11,000 expected trade visitors, viscom which alternates between Frankfurt and Düsseldorf, is the largest specialist fair of its kind.


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