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IMB set to focus increasingly on know-how transfer
17
May '11
IMB – World of Fashion and Textile Processing – is going to open its doors on 8 May 2012. As in the previous 38 years, the “who's who” of the industry will once again come together in Cologne to present the world's most comprehensive range of machinery, systems, control and production technologies, including IT, for the entire textile supply chain. Preparations for this large-scale event are already running at full speed.

“We are now entering the key phase. Our discussions in recent weeks have shown us that the industry is currently looking for orientation. For this reason, this is a time where it is particularly crucial to demonstrate what IMB stands for. Specifically, for us this means that we will host a leading trade fair of proven quality with fresh ideas. My promise to our customers is that in May 2012 Cologne will be the international meeting place for the world of flexible material processing”, says Bettina Glamsch, IMB Product Manager.

Experience has shown that the international mix of exhibitors and visitors is extremely high in Cologne, as is the quality on display. Almost 80 percent of industry and trade visitors are decision-makers.

“The advantage of IMB is that the producers of textile-processing machines not only meet up with dealers, but also directly with the managing directors, technical directors, mechanics and purchasers of the producing companies from the textile processing industry – in short: with the actual decision-makers from the industry”, comments Bettina Glamsch, emphasising the importance of the event.

Furthermore, visitors are very satisfied with the event. 76 percent responded that they were “very satisfied/satisfied” with regard to achieving the objectives of their visit. These are ideal prerequisites for a high level of customer loyalty, as exists at IMB.

Next year, special focus will be on the subject of know how transfer. In addition to the high calibre supporting programme, the exhibitors will offer a comprehensive range of product-specific workshops and user training sessions. IMB gives exhibitors the option to use their stand or a dedicated “knowledge area” for this purpose.

“This add-on brings us very close to our customers, exhibitors and visitors, since the subject of know-how transfer plays an increasingly important role today”, says the product manager. “By actively promoting the exchange of knowledge, we are consolidating IMB's position as a leading information platform.”

Those wanting to expand their knowledge while at the same time discovering new trends will not have a better opportunity to do so than at IMB in Cologne in May 2012 with its host of international exhibitors, tailor-made workshops, events and the attractive supporting programme as well as the IMB Innovation Award.

As a cosmopolitan metropolis in the heart of Europe, Cologne is also keen to demonstrate that it has more to offer than just a trade fair; visitors will enjoy a varied mix of culture, gastronomy, entertainment, shopping and more. All that – coupled with the outstanding service quality at Koelnmesse – will guarantee an unforgettable trade fair experience in a high-quality environment for exhibitors and visitors to IMB.

Koelnmesse GmbH

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