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Orissa handlooms to flaunt designer tags
Jun '11
With an aim to popularize and market State's handlooms and textiles domestically as well as globally, the Orissa government has engaged leading fashion designers like Rajesh Pratap Singh, Bibhu Mohapatra and Sabyasachi Mukherjee. Following this development, the Ikats and Sambalpuris from Orissa will now carry designer labels.

State Textiles and Handlooms Secretary, Arti Ahuja said that these fashion designers together with State-owned Boyanika (Orissa State Handloom Weavers' Cooperative Society) and Sambalpuri Bastralaya would work on a project aimed at improving designs and developing a market for State's handlooms and textiles.

Designer Sabyasachi Mukherjee, who has been engaged by the government, said, “Orissa has a rich collection of traditional handlooms and cultural textiles. These days, inclination towards traditional and cultural designs is rising and hence, Orissa handlooms and textiles, may it be Sambalpuri or Kotpad, are sure to see resurgence.”

While speaking about his role, Mukherjee said that his job is to keep in touch with the weavers, provide assistance in conserving traditional designs, and get involved in developing new product designs wherever necessary.

He stated that he would concentrate more on generating consumer awareness and on developing a market for traditional textiles of the State.

Mr. Chishti, who has authored a book on saris from 14 States of India, including Orissa, has been appointed as a coordinator between the weavers and the designers.

Besides Mukherjee, Anjali Kalia, Rajesh Pratap Singh, Abraham and Thakore, and Bibhu Mohapatra have also been roped in to work on an 18 month long project sponsored by the State government, Mr. Chisti said.

He added that the designers would be working on developing scarves, dupattas, saris and men's wear fabric from traditional textiles. He also said that while the other four designers have already started working on the project, Bibhu will join in the later part of the year.

Fibre2fashion News Desk - India

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