'Campaign for Wool' gathers momentum

15 Jun '11

2 min read

'The Campaign for Wool', a global promotional drive aimed at restoring the lost glory of wool is gaining momentum in New Zealand.

Fibre2fashion had earlier reported that the Campaign was first launched in Britain in September 2010 by Prince of Wales, followed by Australia.

The Campaign, which aims to reinstate wool as first-rate clothing and furnishings fibre, was launched in New Zealand this month.

According to the New Zealand Council of Wool Interests, New Zealand's wool industry would each year provide NZ$ 500,000 towards operational and promotional costs of the campaign.

Key persons from all segments of New Zealand's wool industry have joined the campaign and are helping and contributing their time to take the campaign further.

Even those firms which are not making any direct financial contributions are helping by providing people for coordination and future planning assistance. Besides, the Government is also now considering about providing some assistance for the purpose.

Moreover, some of the farmers including those who supply wool to the newly launched Just Shorn carpet and rug collection in high-end outlets in the United States, are also supporting the campaign by contributing a small voluntary fee.

However, the farmers who supply wool to individual Laneve carpet range via the Wool Partners International company have not yet contributed to the campaign.

Fibre2fashion News Desk - India