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Now, a 3-D body-mapping app for the perfect garment fit
17
Oct '15
If trying out clothes at a physical store before buying them is not your cup of tea, then help is at hand. Now, a mobile app - Trupik Connect - will let you 'virtually' try out clothes before buying them, according to media reports.

A group of Indian techies have joined hands to set up a start-up, Trupik, which helps people have a 3-D view of the apparel they wish to buy. The solution drapes the cloth virtually on the 3-D persona of consumers, giving them a realistic view of how it looks like.

Once a person downloads the app on his/her phone they need to go to their nearest listed as Trupik's brand partner outlet. In a few minutes, a 3D camera takes a man's perfect-to-the-millimetre measures for shirts and trousers and creates a 'persona' that will also have information on his preferences of apparel. And then he/she can go back to the comfort of his home and shop for shirts and trousers.

“Unlike some of the technology solutions, our solution provides a 3-D view of the shirt or trousers. It is as good as you wearing them,” said Sridhar Tirumala, CEO, Trupik at the app's soft launch in Hyderabad.

Having partnered with the company, four men's wear brands including Indian Terrain, Raymonds, Wills and Allen Solly will launch the Trupik kiosks at their Brand Stores in Hyderabad, taking the pilot live. The kiosks take a 3-D body map and the clothing design will be draped on the digital persona of consumers.

Tirumala said Trupik uses Microsoft Kinect, a depth sensing camera which takes multiple reference points of a human body, creating a virtual avatar. Through the app, consumers can see how multiple sizes and fabrics drape on them. Users can pick the selected merchandise from store or ask for home-delivery.

The two-year-old start up has raised seed money of $1 million from expatriate HNIs including Kommareddy Group of Investors based in the Silicon Valley and will initiate conversations for a Series A round by next month. (SH)

Fibre2Fashion News Desk – India


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