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Oeko-Tex emphasis on home textiles sustainability
Mar '16
Oeko-Tex Association, in partnership with Home & Textiles Today is spreading the word about the rapidly growing importance of sustainability in the home textiles market.

According to a press release, textile sustainability encompasses many factors including responsible chemical and natural resource use and respect for workers and communities.

“Textile sustainability also includes safe and environmentally effective production practices, and products that are free from harmful levels of dangerous substances,” Oeko-Tex said.

Oeko-Tex added that it has a comprehensive portfolio of testing and certification programs that help home textile companies attain all those standards.

At Heimtextil 2016 held in Frankfurt last month, Oeko-Tex presented a panel discussion titled, 'The Growing Importance of Sustainability in the Home Textiles Market'.

It featured industry experts including Warren Shoulberg, editorial director of H&TT, Artur Soutinho president of the board of More Textile Group, and Li Xiangzhong, marketing manager at Loftex China Ltd.

“Sustainability is not the future. It's here now as consumers are demanding it in their apparel and home textiles will not be far behind,” Warren Shoulberg said in his opening remarks.

Shoulberg cited Oeko-Tex sponsored research that documented high levels of consumer interest in and demand for sustainable products.

He encouraged home textile companies to engage in sustainability efforts as an industry.

At the upcoming New York Home Textiles Market Week, Oeko-Tex will present an event with H&TT regarding the importance of testing and certification for protecting home textile product quality and sustainability.

Titled 'Be Sure to Know What Goes into Your Product', Ben Mead from Oeko-Tex will share how science-based testing and certification can help defend and build brand equity in a risky global market place.

“Consumers want to know that their products are made responsibly with respect for people and the environment,” Mead informed.

“They also want to know that the products they buy are safe for their families to use and in order for manufacturers to meet those demands, they have to know every detail about the production process,” he added.

“Third party testing and certification can take away much of the uncertainty inherent in a complex supply chain and help ensure that products and facilities live up to expected standards,” Mead observed.

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