Home / Knowledge / News / Textiles / Oeko-Tex presents new brand strategy
Oeko-Tex presents new brand strategy
02
Jun '16
Global full-service provider for sustainable textiles, Oeko-Tex, has announced fresh design for Standard 100 and STeP by Oeko-Tex certification, and closure of Oeko-Tex certification centre in Germany, as part of its new brand strategy.
 
From product certification in accordance with the Oeko-Tex Standard 100, which was first introduced in 1992, the International Oeko-Tex Association has now, through the continuous further development and expansion of its portfolio, established itself as a full-service provider for independent certifications and services for greater sustainability along the textile value-creation chain.
 
Oeko-Tex is now also taking account of this strategic change from niche provider for human-ecological product safety to a global system solution for brands, retailers and manufacturers with a new brand architecture. As part of the new brand strategy, the association's focus will be on the Oeko-Tex logo and the claim “Confidence in Textiles”, which over the past almost 25 years has become known across the industry, and has become an international synonym for effective consumer protection, responsible handling of chemicals and the use of environment-friendly production technologies and compliance with fair working conditions.
 
“The theme of sustainability has represented increasing challenges for our customers from industry and trade for years and they are looking for suitable solutions. With our product portfolio we are able to provide wide-ranging assistance for this,” explains Oeko-Tex general secretary Georg Dieners.
 
For its customers, the important thing is that Oeko-Tex is a reliable and competent partner. “Therefore, in our future communication, the umbrella brand “Oeko-Tex” and our slogan “Confidence in Textiles” will be in the foreground. Our individual product modules, or rather the sufficiently known brands within the Oeko-Tex system, are arranged under the umbrella brand to strengthen this and meet the needs of our customers,” summarizes Dieners.
 
Oeko-Tex has already presented the new brand design during the market launch of the MySTeP database, the Made in Green product label and the Eco Passport certification for textile chemicals. Beginning in autumn 2016, the modernised appearance will also be used with the most well known Oeko-Tex brand, the Standard 100, and the STeP certification. At that point, the new Standard 100 product label and the refreshed STeP logo for B2B communication will also be available to more than 10,000 partner companies around the world.
 
Also as part of these changes, the Oeko-Tex certification center in Frankfurt (Main) will cease operations on June 30th, and as an official Oeko-Tex member institute in Germany, the Hohenstein Textile Testing Institute GmbH & Co. KG will take on the laboratory tests as well as the issue of Standard 100 certificates. (RKS)
 

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search