Using Oritain’s technology, the claimed origin of a sample of cotton can be scientifically verified which offers reassurance for brand owners and retailers alike. Oritain’s service is based on over 30 years of proven science, and is already used commercially across a range of food, fibre and pharmaceutical products around the world.
The JG Boswell Company is one of America’s largest agricultural producers and the largest US grower of luxurious Supima cotton. Auscott Ltd is one of Australia’s largest farmers and ginners of high-quality upland cotton. To complete its end-to-end supply chain solution, Oritain Global Limited has also secured an agreement with Welspun India Ltd for their home textile products.
"Oritain’s service is a true 'product test'. The distinct advantage of the Oritain technology is they test the actual fibre and don’t use any sprays, tags or barcodes. This makes it a true product test and also means from an operational point of view it a very easy solution to adopt for our business," said Auscott marketing manager for Cotton, Arthur Spellson, who led the company’s search for an effective traceability solution.
The scientific solution Oritain offers will go a long way to address the traceability challenges that have been faced by the cotton industry in recent years, said Oritain CEO Grant Cochrane.
"Manufacturers, brand owners and retailers are increasingly focused on ensuring there is transparency within their supply chains. A huge part of this is knowing - and trusting - where their product comes from. This is of particular importance as brands make claims associated with provenance and want to be reassured their product – in this case, cotton - isn’t coming from undesirable sources," said Cochrane.
"We have used scientific analysis to create a unique 'fingerprint' from the cotton samples that have been supplied from California (JG Boswell Company) and Australia (Auscott Limited)," said Cochrane. "The intention is to add samples from other origins around the world - like Egypt - to our database," he added.
"This fingerprint analysis identifies the different levels of chemical attributes that are found within the product itself, and enables us to verify the cotton against its claimed origin. Using this method, you can test cotton at the various stages of the supply chain and verify its origin," said Cochrane.
"It’s no secret that the global industry has had problems with traceability. Our customers were asking for reassurance. They want to be able to make ‘Australian Cotton’ claims and have absolute confidence to do that. We believe that the brands that use our cotton can now have that confidence," Spellson said. (RR)
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