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Oritain partners with Egyptian cotton firm MNCC
18
Mar '18
Oritain partners with Egyptian cotton firm MNCC
Oritain, a global firm specialising in supply chain traceability, has announced that it has partnered with Modern Nile Cotton Co., to verify the origin of Egyptian cotton and mitigate against risks in its supply chain. Modern Nile Cotton Co. (MNCC), Egypt’s largest cotton trader, specialises in Egyptian cotton which it exports locally and to global markets.

Using Oritain’s innovative scientific method, the cotton company will be able to verify the origin of its cotton throughout the supply chain to ensure it is supplying an authentic final product to its customers. Modern Nile Cotton Co. will also work with Oritain to reduce the risk of contamination and fraud in its supply chain.

CEO of Oritain, Grant Cochrane said, “Today, more cotton suppliers worldwide are recognising the benefits of providing a record of authenticity and traceability, particularly in the face of a growing number of supply chain challenges.”

Cochrane said, “Manufacturers, brand owners, and retailers pay a premium for high-quality Egyptian cotton, and by using our unique method, they can be certain they’re purchasing an authentic product. Egyptian cotton, with its long history, occupies a special place in the hearts of consumers so we are especially excited to be working with Modern Nile Cotton Co.”

Unlike traditional traceability processes, Oritain is able to use science to prove origin by testing naturally-occurring elements within the product itself, removing the need for additives such as sprays, tags, or barcodes.

Ahmed Elbosaty, chairman and managing director of Modern Mile Cotton Co., said, “In our continuous effort of achieving full transparency through the supply chain of goods produced out of 100 per cent Egyptian cotton, we are happy to partner with Oritain. With Oritain’s exceptional breakthrough and unique service, we are confident that we can jointly assure buyers, retailers and consumers of Egyptian cotton authenticity.” (GK)

Fibre2Fashion News Desk – India


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