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Over 95 brands to attend Shanghai kids fashion event
Jul '17
Kids fashion in particular is one segment of the market that is highly affected. Clothing and accessories selection is not only in the hands of parents these days, but kids have strong opinions on what design they prefer. Kids fashion brands are challenged to come up with more appealing, fashionable yet comfortable designs for this target market.

The fair will be held during July 19-21 July in Shanghai, China.

Athena Gong, general manager of UBM China (Hangzhou) commented, "Kids nowadays are opinionated and have a strong voice in purchase decision of parents, particularly in clothing. Cool Kids Fashion Shanghai 2017 provides kids fashion brands, designers and China's kids fashion key movers a fashion trade event for kids in China to showcase their collections and network with their peers in the industry. This is where the trends for kids fashion are set and is the gateway for any brand looking to reach China's kids fashion apparel market."

Participating brands include Barbie, Bearpabey, Bibi, Bogs, Cienta, Clovis Australia, cocobambi, cocolic, Como Tomo, Cottonbebe, Devilollipop, Disney, donsje, EGG man, Emile et Rose, eotton, ergobag, Etwo, Eurropic, Fendi, FG4 London, Frankie & Maude Australia, Hanakimi, itty-bitty, Jujubong, KIDY, LAB BY BABY, Lamabaohe, Maya, Mayer-display, Melissa, Mini Phoebee, Nanos, Moschino, MoimoiKamppi, momobaby, NONO&co, Okker-Gokker Nature, Pepino, Ricosta, SpongeBob SquarePants, SUDO kids, supercute, Tip Toey Joey and more.

Cool Kids Fashion Shanghai 2017 has lined up a series of activities to create business and highlight the trends, creativity, and innovation in China's kids fashion industry. Zheng Mianmian of WGSN and Professor Zhaorong Li of Qinghua University will take centre stage at this year's trend forums.. Zheng will present the fashion trends for autumn/winter (2017/2018). Li will provide tips on how to close business deals for kids' fashion.

Aspiring designers will take centre stage with their design and creations at the Kids Fashion Design Contest and Gallery. A series of kids fashion shows will highlight the latest collections of 15 brands during the three-day event, including Babiboo, Babybol, Boboli, Hanakim, Hasbro, Hexue, Hi!Wawa, Maya, Mayoral, Momo Grow Maternity, My Little Pony, Pan Con Chocolate, Paz Rodriguez, Susana Mazzarino, Teddy Doctor, Transformers and more.

Cool Kids Fashion Shanghai is co-located with CBME China, the world's largest trade fair for baby products, which showcases a full range of child, baby and maternity products with 3,952 brands from 2,662 exhibitors, and 88,000 visitors.

Organised by UBM China, Cool Kids Fashion Shanghai is a perfect platform for brand owners, distributors and investors to meet and explore business opportunities. The event comprises an exhibition, kids fashion design contest, trend forums, kids fashion shows, and private networking events. (SV)

Fibre2Fashion News Desk – India

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