Aug '16
Intuitively designed by full-service digital agency, Rokkan, with the designer in mind, Pantone Studio provides greater convenience in capturing Pantone colour from the world around you, building, and testing that colour in palettes, and sharing work directly into design software, on social media, or with friends, clients, and collaborators.
Pantone Studio members will have access to a comprehensive library of more than 10,000 standardised hues across all Pantone libraries and disciplines, from fashion to graphic colours. To translate the familiar process of searching through colours in a physical Pantone fan deck into an instinctive digital user experience, each Pantone guide is visually laid out in a chromatically organised grid that allows members to continuously scroll over colour families to find the perfect hue. New colours released by Pantone will be automatically updated in the digital studio.
Users can build colour palettes consisting of up to five colours, by selecting from colour guides, extracting colours from photos and images, searching by colour number, and by interacting with the custom palettes delivered in Pantone Colour Institute content. Users can experiment with colour palette combinations in the Studio by applying colours against different template designs including graphics, interiors, and typography. As an experimental feature, designers can also visualise Pantone Colours on pliable 3D papers and fabrics.
Inspirational images – from Instagram, Facebook, Pinterest, or a designer's camera roll - become a designer's palette in Pantone Studio. Designers can create Pantone palettes sourced from their social media accounts and phone images. For designers looking to other artists for inspiration, Pantone Studio is linked with Pantone Canvas (powered by Behance) and the ColourLovers community to pull in the inspiring work of others. Users can scroll through artists' designs organised by Pantone Colour and select their palettes for use.
The Pantone Colour Institute (PCI) provides colour trend forecasting, brand colour development supported by brand colour stories, and product palette development. Pantone Studio will bring PCI's insights to designers through a convenient feed of content rich in colour insight and imagery. (GK)
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