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Pedana fabric on course for India Handloom Brand tag
Oct '15
The Weavers' Service Centre (WSC), Vijayawada, under the Textiles Ministry has recommended that Pedana's handloom woven fabric made of yarn dyed with natural colours be recognised as one of the India Handloom Brands.

Produced by Pedana-based Shyamala Arts and Crafts (SAC), the fabric is one of the five textile products that have been recommended for the Handloom Brand from Andhra Pradesh.

The other four products are Venkatagiri sari, Uppada Jamdaani sari, Mangalagiri cotton sari and Dharmavaram sari, which have already received the Geographical Indication tag.

Handloom Brand is an exclusive tag issued by Textiles Ministry to the eligible textile products to ensure quality and genuineness of the product under its Handloom Brand Scheme which was launched by Prime Minister Narendra Modi at the first National Handloom Day, observed on August 7.

The Pedana fabric can be used to make quilt, shirt and other products and has been recommended under the special products category.

Under the government's initiative, apart from issuing the brand within a month, the Textiles Ministry will also directly promote the registered brand and allows the production unit/textile entrepreneur to use the Handloom Brand on the products to expand the market. (SH)

Fibre2Fashion News Desk – India

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