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Première Vision Paris hosts Smart Conversation
12
Mar '16
On the occasion of Première Vision Paris show held February 16-18, the second Smart Conversation was held and which highlights new competitive values serving the entire fashion value chain.

The Smart Conversation presented innovative, intelligent and more responsible solutions and means, ranging from production of materials to creation and manufacturing of the final product.

“The discussions in the workshop also included smart care of apparel in consumer's wardrobes,” a Premiere Vision press release informed.

According to the organiser, in addition to a discussion and exchange of ideas, the Smart Conversation looked at the results of an exhibitor-wide survey launched by Première Vision last July.

The survey was created to better understand and communicate exhibitors' initiatives and commitments in terms of sustainable production processes and responsible sourcing.

The survey dwelt among others on traceability of raw materials; transparency of means of production; energy, waste, and water management policies; social policies, etc.

Through Smart Creation, Première Vision seeks to highlight a new generation of responsible values and assets, which will create new strategic perspectives for the fashion industry.

“It is a platform for study and communications dedicated to promoting responsible creation and production approaches found at the shows,” the organiser added.

“It gives industry players a new impetus and evolving means to access creative, innovative and responsible materials and products,” it stated.

The participants included Chantal Malingrey, director of marketing and development, Première Vision; Carlo Sorrenti, R&D head, Tod's Group and Alfonso Saibene and sustainability director, Canepa SpA.

Other panelists included Andrés Franco, associate director communications, P&G Europe Fabric Care, while the discussion was moderated by Giusy Bettoni, consultant for Première Vision.

The conference proceedings were opened by Giusy Bettoni, who reminded what Smart Conversation was about, which is going deep into the subject of responsibility, which as well is a communication platform.

According to Chantal Malingrey, the fashion industry is changing and as a leading global event for fashion professionals, Première Vision Paris is the perfect place to analyse these strategic evolutions.

“The need of a 'Smart' creation and production is crucial, beyond a simple focus on sustainable products,” she too added.

“Première Vision Paris is willing to act concretely, by supporting all the exhibitors and companies who are searching for more responsible processes,” Malingrey also stated. (AR)

Fibre2Fashion News Desk – India

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