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Product zones to enhance experience at Intertextile
13
Jan '16
The next edition of Intertextile Shanghai Apparel Fabrics, which runs from March 16–18, 2016 in Shanghai, will see a number of pavilions and product zones, to ensure buyers can easily access their target products.

“Over 3,000 exhibitors from around the world have already confirmed to partake in Intertextile Shanghai Apparel Fabrics,” a press release from the organiser Messe Frankfurt informed.

“This year's International Zone is housed in hall 7.2, while domestic exhibitors are in halls 6.1, 6.2, 7.1, 8.1 and 8.2,” Messe Frankfurt said.

Domestic and international denim exhibitors are grouped together in Beyond Denim (hall 7.2), while Chinese and overseas accessories suppliers are located in hall 8.1.

“A relatively new addition to hall 7.2 is the France Zone, which expands in size this year after a strong debut showing at the 2015 Spring Edition,” the organiser added.

Some of France's leading suppliers have already confirmed to take part, including Malhia Kent with its fabrics for luxury pret-a-porter and haute-couture, as well as high-end lace and embroidery producer Solstiss Sarl.

Malhia Kent exhibited at last October's Autumn Edition, where its commercial manager Aris Arakelian said, “We are attending to learn more about the Chinese and Asian markets.”

“We also got to discover new customers, we don't get the chance to meet elsewhere and this fair is very exciting and huge and lots of people are visiting our booth,” Arakelian too said.

The France Zone is located inside SalonEurope, which is the destination to find high-end apparel fabrics and accessories producers from Europe.

Some of the leading brands returning to the fair this year include Miroglio Textile from Italy, Turkey's Soktas Tekstil and Liberty Art Fabrics from the UK.

And a highlight for many buyers at the fair is the Milano Unica Pavilion from Italy, which this year features around 100 of Italy's best textile producers showcasing their latest collections for womenswear and menswear.

The Japan Pavilion returns with over 20 exhibitors, while the Korea Pavilion with more than 70 participants, features a large selection of man-made and functional fabrics to cater the strong demand for Korean products.

One of the largest zones at the fair is the Taiwan Pavilion, which houses over 50 exhibitors of accessories, cotton, denim, embroidery, jacquard, knit, lace, polyester, spandex and wool blended fabrics.

Rounding out the pavilions from Asia is the Pakistan Pavilion featuring cotton fabrics for casual wear and jeanswear and also the Indian Pavilion sponsored by the Cotton Textiles Export Promotion Council (TEXPROCIL). (AR)

Fibre2Fashion News Desk – India

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