Home / Knowledge / News / Textiles / Snapdeal launches omni-channel platform
Snapdeal launches omni-channel platform
Oct '15
One of India’s e-commerce majors, Snapdeal, has announced the launch of its omni-channel platform. A global first by an online marketplace, the platform integrates offline and online retail channels to provide a seamless and differentiated shopping experience to customers, it said in a statement.

Customers shopping on Snapdeal will be able to enjoy the convenience of online discovery and ordering along with faster hyper-local fulfillment through this platform,. Omni Channel will allow them to access value added and expert services as a part of their purchase, including demonstration, installation, activation or returns at a store near them.

Snapdeal’s omni channel platform will power an ecosystem of leading brands, large format retailers (LFRs), small businesses and technology start-ups. The first categories to go live on omni-channel will be mobile phones in partnership with The Mobile Store (TMS), automobile tyres with Michelin, invertors and batteries in partnership with Luminous and fashion products with Shoppers Stop.

“This platform will blur the lines between offline and online retail, demonstrating that both channels can act as gateways to each other. Our newest addition to Snapdeal’s digital commerce ecosystem, the Janus omnichannel platform is backed by our deep understanding of consumer behaviour and partnerships with leading retailers, brands and service providers across the country. The synergies between online and offline commerce in India will be unlocked like never before. We are confident that our customers will find our omni channel offerings to be very intuitive, making their shopping experience extremely convenient,” Kunal Bahl, Co-founder and CEO, Snapdeal said at the launch.

Various studies have shown that consumers switch between online and offline before making purchase decisions. Seventy seven per cent of consumers browse in stores before making a purchase online and 55 per cent consumers conduct on-the-go mobile research before making a purchase in-store. In certain categories of products like mobile phones, majority customers follow up their online purchase with a visit to the store for accessing related services like data transfer, screen protection etc. These trends clearly indicate a need to create channels for customers to seamlessly access the benefits of both online and offline to create a delightful buying experience the statement said.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search