Home / Knowledge / News / Textiles / Snapdeal launches omni-channel platform
Snapdeal launches omni-channel platform
06
Oct '15
One of India’s e-commerce majors, Snapdeal, has announced the launch of its omni-channel platform. A global first by an online marketplace, the platform integrates offline and online retail channels to provide a seamless and differentiated shopping experience to customers, it said in a statement.

Customers shopping on Snapdeal will be able to enjoy the convenience of online discovery and ordering along with faster hyper-local fulfillment through this platform,. Omni Channel will allow them to access value added and expert services as a part of their purchase, including demonstration, installation, activation or returns at a store near them.

Snapdeal’s omni channel platform will power an ecosystem of leading brands, large format retailers (LFRs), small businesses and technology start-ups. The first categories to go live on omni-channel will be mobile phones in partnership with The Mobile Store (TMS), automobile tyres with Michelin, invertors and batteries in partnership with Luminous and fashion products with Shoppers Stop.

“This platform will blur the lines between offline and online retail, demonstrating that both channels can act as gateways to each other. Our newest addition to Snapdeal’s digital commerce ecosystem, the Janus omnichannel platform is backed by our deep understanding of consumer behaviour and partnerships with leading retailers, brands and service providers across the country. The synergies between online and offline commerce in India will be unlocked like never before. We are confident that our customers will find our omni channel offerings to be very intuitive, making their shopping experience extremely convenient,” Kunal Bahl, Co-founder and CEO, Snapdeal said at the launch.

Various studies have shown that consumers switch between online and offline before making purchase decisions. Seventy seven per cent of consumers browse in stores before making a purchase online and 55 per cent consumers conduct on-the-go mobile research before making a purchase in-store. In certain categories of products like mobile phones, majority customers follow up their online purchase with a visit to the store for accessing related services like data transfer, screen protection etc. These trends clearly indicate a need to create channels for customers to seamlessly access the benefits of both online and offline to create a delightful buying experience the statement said.

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search