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Tamil Nadu launches e-com site for loom co-operatives
04
Jan '16
Tamil Nadu's Department of Handlooms and Textiles has launched a brand new e-commerce site for its Loom World concept which will enable individual Handloom Weavers' cooperative societies to sell their products separately.

The website which was launched by Tamil Nadu Minister of Handlooms and Textiles Gokula Indira, is the Department's effort to get on the e-commerce bandwagon and market its Loom World concept. “Loom World as a concept has been around for a while but it is not as widespread as Cooptex, which is the marketing cooperation for all Cooperative Societies,” a leading newspaper quoted a senior department official as saying.

Loom World is a more informal concept. It lets each individual cooperative society market its own wares. Loom World's scale is also smaller with only nine against Cooptex which has more than 200.

Taking Loom World to the digital world is the Handloom Department's answer to scale up the concept. Co-optex can handle barely 30 per cent of the market that the whole of Handloom cooperatives in Tamil Nadu need.

The department is also in talks with e-commerce majors like Flipkart and Snapdeal to widen the reach of handlooms, the report said. (SH)

Fibre2Fashion News Desk - India

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