Beginning with this green initiative, Teejay intends to implement the concept of sustainability in all areas of its business. Since last six years, Teejay has been working with world’s best offset retailer Natural Capital Partners to balance the carbon emissions from its production. Meanwhile, together with one of the leading Apparel Groups in the Island and their client, UK's Marks & Spencer (M&S), it is also trying to quantify and control carbon emissions from a garment produced using CarbonNeutral fabric from Teejay's Spring / Summer 2017 collection, according to Sri Lanka media.
Teejay has already completed the calculation of carbon footprint for one of its garments, including fabric and raw materials, production and transportation process. The company in association with CCC will now focus in the next phase which will focus the areas of retail, distribution and consumer use and disposal phases of the garment.
“This is the first time that such a product is being developed in this region and all credit goes to the Teejay team for conceptualising it and the level of coordination, they have managed to achieve,” said Sanith de Silva Wijeyeratne, CCC CEO.
“Sustainability is a key pillar on which we build our strategy, and this revolutionary new product is yet another demonstration of our leadership in this arena. We are proud to work with these global partners to make the world a greener place,” said Teejay's marketing COO Rodney Arland. (RR)
Fibre2Fashion News Desk – India