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Trident launches French brand Elle Decor in India
05
Jul '16
Courtesy: Elle Decor
Courtesy: Elle Decor
New Delhi-headquartered textile firm Trident Limited and France-based Lagardère Active Group have collaborated in a licensing agreement to launch an exclusive range of home textiles under the French brand, Elle Decor in the Indian market.

Elle, is the world's largest selling fashion magazine and their collection was recently launched by Trident at HGH India in Mumbai.

"Elle Decor is an international brand with French roots, with its products being sold in over 80 countries worldwide. The Elle Decor collection has been launched in India with a premium range of bed and bath linen under various collections such as the 'Naive Expressionist' and 'Elladro' for bed linen, and 'Elegance', 'Luminax' and 'Finesse' for the bath collection,” Trident said in a press release.

"We are excited to work with the Elle Decor team and to add this prestigious French brand to our portfolio. The launch of this brand furthers our goal of offering Indian consumers unique and high quality products at great prices," Abhishek Gupta, chief executive, Trident Group said.

Gupta added that Trident is looking at strengthening its portfolio in the premium segment of the bed and bath linen categories with the launch of the Elle Decor brand. These products will be available across India through leading retail chains and home furnishing stores.

Lagardère Active Enterprises EMEA & India, Deputy Director, Camille Thelu, said, "We are excited to be working with the Trident Group for our foray into this important category in the Indian market. India is a fast growing market and we will gradually expand our offering to include the complete range of home decor and furnishings."

Trident Limited is the flagship company of Trident Group, a $1 billion Indian business conglomerate and a global player. With the establishment of the state-of-the-art manufacturing processes and systems, the group today exports to over 100 countries, and has emerged as one of the largest integrated home textile manufacturer in the world. (SH)

Fibre2Fashion News Desk – India


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