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Unifi, sports teams collaborate to promote sustainability
16
Feb '17
Unifi has announced its collaboration with seven professional sports teams to promote environmental responsibility. The association will include the launch of Repreve Ultimate Sports Fan Experience, a sweepstakes series consisting of once-in-a-lifetime experiences with multiple franchises. Sportspersons from NBA and NHL will also be a part of this. 

The Repreve Ultimate Sports Fan Experience is part of Unifi’s national Repreve #TurnItGreen mobile tour, in which company travels the nation with a custom-designed, interactive trailer to educate the public about the importance of recycling and showcase the high-quality Repreve-based products that can be made when fans recycle their water bottles. The tour makes stops at sports stadiums and does live music festivals across the country to raise awareness about how individuals can help make the earth a healthier place by choosing products made with recycled materials like Repreve. Unifi’s Repreve fibre is used by many well-known brands across auto, home and apparel industries, including Ford, The North Face, Volcom, Fossil and Pottery Barn. 

"Only 32 per cent of plastic bottles are recycled in the United States, which is a statistic Unifi is working diligently to change," said Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi. "Through the Repreve Ultimate Sports Fan Experience and the #TurnItGreen tour, we aim to rally people’s passion for sports, and help spread that passion towards taking better care of our environment. Because so many performance sports brands use Repreve in their products, it is a great opportunity to connect fans with environmentally responsible practices and top-quality merchandise, as well as show them that they can make a positive impact on our environment just from buying recycled products."

As part of the sweepstakes, lucky winners will receive a variety of unique prizes including on-court/ice passes, VIP tickets, pre-game bench access, locker room tours, autographed team goods and player meet-and-greets. In addition, each stadium will be enveloped in recycling messaging, showing fans that Repreve makes it easy for them to be a catalyst for positive environmental change. (RR)

Fibre2Fashion News Desk – India


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