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Visitor numbers flat at Intertextile Shanghai Home Textiles
Sep '15
Intertextile Shanghai Home Textiles – Autumn Edition 2015 saw visitor numbers at 43,000 trade buyers, nearly flat as against 43,189 in the 2014 edition.

Intertextile Shanghai Home Textiles was held across 170,520 sq metres, up from 150,400 in 2014 and saw 1,402 exhibitors from 30 countries and regions, also up from 1,334 in 2014.

According to a press release from the organisers, the fair took place against a backdrop of economic uncertainty in China, but this did not appear to dampen the enthusiasm of both new and returning overseas exhibitors.

“We do not anticipate any impact on our sales from the economic situation in China,” José Grilo, executive manager of Grilo Kitchenware explained.

“People here still have money to spend, and we are in the premium range, not the mass market, which has not been affected as buyers here appreciate European brands,” he added.

In recent years, the fair has placed a big emphasis on providing opportunities for exhibitors that match market demand through relevant product zones.

These include the new Whole-Home Style and digital printing areas joining the existing Exquisite Europe, Intertextile Design Boutique, editors and carpet & rug zones this year.

“The International Hall is our favourite as having the different product zones and country pavilions makes it easier for us to locate our targeted suppliers and products,” David Costantini, director, Profile Fabrics, Australia said.

As well as the product zones, the fair's fringe programs also responded to the demands of the local market, with the new InterDesign programme.

In addition to the Trend Area, which was designed by the NellyRodi Agency, a new Trend Concept Show matched China's top interior designers with eight leading brands.

These brands included LaCanTouch, Brilliant & Refined, Designers Guild, Uniwal, Jean Paul Gaultier, Pt, Dedar and JAB Anstoetz who brought the trends in the Trend Area to life.

“We are delighted that our first edition in this new venue was such a success,” Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd said.

“But going beyond the record figures, there were a number of other aspects that were just as pleasing such as the increase in internationality of participants, and the number of first-time overseas exhibitors,” Wen added.

“We also had a number of product zones which proved extremely popular, while our new InterDesign programme attracted huge crowds to the Trend Area, Trend Concept Show and seminars,” she informed. (AR)

Fibre2Fashion News Desk – India

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