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WeaveUp introduces customization for home decor
12
May '16
American print-on-demand fabric and home furnishing company WeaveUp makes decorating easier and more satisfying by enabling consumers to create and print their own designs on fabric or home décor products, or customize one of over 10,000 designs to suit them.

The company has claimed in a press release that its groundbreaking Customization Tool automates the colour separation process of uploaded designs and allows for customization of colors, scale and pattern repeat without special software or training.

Until now, consumers struggled to get their homes to look exactly the way they envisioned them. Colours didn't match, patterns were unavailable and the fabrics weren't quite right. Even the most determined and passionate decorator ended up settling due to the limited fabric and product options available. WeaveUp claims it eliminates all these obstacles by giving customers complete control over the colour, pattern, repeat on their choice of fabric with a few simple clicks.

WeaveUp's Design Library is growing every day, in part because of derivative designs. Derivative designs are created when a user customizes, or “riffs,” on an artist's design and changes the colours, scale or repeat. This collaborative aspect of WeaveUp can produce dozens of derivatives of a single design to accommodate the customer's needs.

WeaveUp is launching with a curated collection of 19 exceptional fabrics and plan to introduce wall coverings and finished products (pillows, shower curtains, etc.) in Q2. Other home décor products will follow throughout the year – any surface that can help our customer “customize" their home. (SH)

Fibre2Fashion News Desk – India

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