Home / Knowledge / News / Textiles / Woolmark and M.J. Bale develop new Cool Wool clothing
Woolmark and M.J. Bale develop new Cool Wool clothing
04
Dec '15
An M.J. Bale model in a Cool Wool suit
An M.J. Bale model in a Cool Wool suit
A new range of Cool Wool suits, jackets and trousers has been developed by M.J. Bale and The Woolmark Company, a subsidiary of Australian Wool Innovation (AWI).

Launched this summer, M.J. Bale will highlight a large selection of lightweight suits and tuxedos woven with Cool Wool fabric, AWI said in a press release. The worsted wool cloth has been specially woven by a prestigious group of weavers that includes Italy's Vitale Barberis Canonico and has passed stringent testing to be awarded Cool Wool certification – a sub-brand of the iconic Woolmark brand. The suits feature all the hallmarks of Cool Wool suiting fabrics, including softness, fineness, elasticity, breathability, odour resistance and UV protection.

“It gives us enormous pride to be working again with The Woolmark Company,” says M.J. Bale Founder and CEO Matt Jensen.

“Cool Wool fabric is undisputedly the world's most versatile and high-quality tailoring cloth available, and it's a designer's dream thanks to its softness and handle, not to mention the obvious benefits for the customer.

“We're very humbled to be able to work alongside The Woolmark Company to promote the fine and hard work of Australian woolgrowers and do our bit to help promote the fibre. As a business owner with a view to quality garments, using Australian Merino wool is an imperative.”

M.J. Bale is a 100 per cent Australian-owned menswear brand operating across 44 stores and concessions nationally and is known for its signature deconstructed wool suits that veer on the classical side of masculine elegance. Founded in 2009 by Matt Jensen, a woolgrower's son, the company now employs 250 local staff. As a Woolmark licensee M.J. Bale has an ongoing relationship with The Woolmark Company - the world's foremost authority on Merino wool and a not-for-profit body working for Australian woolgrowers.

AWI CEO and The Woolmark Company Managing Director Stuart McCullough said M.J. Bale had long been an advocate of Australian Merino wool and was a natural fit in promoting the innate versatility of the fibre.

“M.J. Bale has long been a passionate supporter of Australian Merino wool and the brand is one which resonates well with Australian consumers,” said Mr McCullough. “Both The Woolmark Company and M.J. Bale share common values in their commitment to the Australian fibre and driving innovation and new markets.

“Collections such as the latest from M.J. Bale continue to highlight wool as a trans-seasonal fibre and help to extend the selling season of wool.” (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search