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Woolmark introduces innovation award
28
Apr '17
Courtesy: Woolmark
Courtesy: Woolmark
The Woolmark Company has introduced a new innovation award to celebrate outstanding creative and innovative fabric or yarn in wool. The award aims to inspire finalists to be more experimental and creative when developing fabric or yarn for final collections and can be given to any of the 12 global finalists. The winner will be granted AU$ 100,000. 
 
The winner of the innovation award will be presented with commercial opportunities. The textile mill responsible for the exciting development will be promoted via the Woolmark Company's global trade promotional programme with benefits including global trade advertising, featuring in The Wool Lab and being highlighted within the Woolmark Company's stand at global trade shows.
 
The company has also enhanced the prize money for the prestigious International Woolmark Prize. 
 
The Woolmark Company has commissioned Australian-born, Los Angeles-based multidisciplinary artist Jonathan Zawada to create the trophies for this year's regional and final events, each crafted from marine debris bakelite. Developed by Ocean Collection, marine debris bakelite is a product created entirely from recycled plastic collected from Australian shorelines, and is characterised by a marbled quality.
 
Each of the recently announced 65 global nominees competing in this year's regional events will receive AU$ 2,000 to assist in the development of their submission piece, ahead of the regional finals to be held in Dubai, London, Milan, New York, Seoul and Sydney throughout July. In addition, each regional menswear and womenswear winner will this year receive AU$ 70,000 to go towards their final collection. Prize money for the two eventual winners has increased, with the global menswear and womenswear winner each receiving AU$ 200,000.
 
"Due to increasing pressures on young designers, we have restructured our programme spend with a greater focus on the design talent and our partners," explains the Woolmark Company's managing director Stuart McCullough.
 
"Each year, I am truly amazed with what our finalists present to the judges. Just when you may think you've seen it all, along comes an exciting new fabric or innovative new yarn, and that's why we have established the Innovation Award. It not only keeps competition fierce but it also allows for our prestigious trade partners to get global recognition and ultimately increases the market share of wool. The Innovation Award also provides The Woolmark Company with another opportunity to engage and celebrate the work of our trade partners," McCullough said. (SV)

Fibre2Fashion News Desk – India


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