Home / Knowledge / News / Textiles / Woolmark unveils Wool Lab's new edition at Pitti Uomo
Woolmark unveils Wool Lab's new edition at Pitti Uomo
Jan '17
Courtesy: The Woolmark Company
Courtesy: The Woolmark Company
The Woolmark Company has unveiled the latest edition of The Wool Lab Spring/Summer 2018 at Pitti Uomo to inspire and connect designers with the world’s best commercially available wool fabric and yarn manufacturers. Woolmark is showcasing its products at stand F/1 in the Central Building at the event in Italy that started on January 10 and ends on January 13.

The Wool Lab Spring/Summer 2018 edition is presenting six fashion-oriented themes, two entirely dedicated to the sports and outdoor industry, highlighting the technical benefits of the natural fibre. The Wool Lab will also include fabrics and yarns dedicated to wool denim.

The Wool Lab is an inspiration sourcing guide available to view for designers and brands. It has been created in collaboration with the most innovative and quality-oriented spinners and weavers from across the world, said the company.

People visiting the Woolmark stand at Pitti Uomo are also being treated to a virtual trip to Australia, with virtual reality headsets transporting them to a wool-growing property to discover the origins of merino wool and its natural environment. Visitors can witness the magic before the fibre is spun into yarn or woven into fabric. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

'Sportswear is much more mainstream than earlier'

Fashion | On 20th Jul 2018

'Sportswear is much more mainstream than earlier'

The business of sportswear has evolved at a fast pace over the years. ...

Courtesy: YKK

Textiles | On 20th Jul 2018

Japanese firm YKK explores opening office in Uzbekistan

Japanese company YKK recently discussed with the Uztuqimachiliksanoat ...

HFPA alerts member firms on latest US tariff announcement

Textiles | On 20th Jul 2018

HFPA alerts member firms on latest US tariff announcement

The US Home Fashion Products Association (HFPA) has alerted its...

Interviews View All

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search