Home / Knowledge / News / Textiles / Zeven promotes merino wool as sustainable fibre
Zeven promotes merino wool as sustainable fibre
31
Jul '17
Zeven, the multi-dimensional sportswear brand, in association with The Woolmark Company, has brought to Coimbatore, innovative products using merino wool. Known to drive innovations in their fields, Zeven and Woolmark had collaborated earlier this year to design and develop t-shirts made from 80 per cent merino wool for the Royal Challengers Bangalore team.

The cricket team used the breathable t-shirts as a part of its travel gear. The garments manufactured from this innovative fabric were highly appreciated by the cricketers owing to the fabric's elasticity, trans-seasonal benefits, and good retention ability, said Zeven in a press release.

“We at Zeven are focused on developing functional, comfortable and affordable sportswear for men and women. As a part of our process we are also committed towards giving back to the environment by designing and manufacturing sustainable and environmentally friendly products. The ‘Go Green’ range, manufactured from plastic bottles collected from the stadium post the matches, is one such definitive step in this direction,” said Nikhil Muthanna, Zeven category head – apparel.

“Using merino wool to design the travel kit for the RCB team also came naturally. We believe merino wool is an amazing fibre that can be used for outdoor apparel. It manages moisture better than cotton, is smarter than synthetic and comfortable in any weather condition. Being a high-performance fibre, naturally safe and environmentally friendly, it also helps in controlling odour build-up and is breathable, making it a great choice for manufacturing apparel for athletes,” added Muthanna.

Zeven is steadily making its way into the international arena and competing with international brands in technology, quality and performance. Its mission is to transform sports in India by making active sport an integral part of Indian life and thereby making a billion Indians play sports. Zeven offers the very best products at competitive prices tailor made for India. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search