RIL world's 2nd biggest brand on FutureBrand Index 2020

06 Aug '20

2 min read

Pic: Shutterstock

India’s Reliance Industries has been ranked the second biggest brand after Apple on the FutureBrand Index 2020. One of the most profitable companies in India, Reliance is, ‘very well respected’ and ‘seen as behaving ethically’ as well as being associated with growth, innovative products and great customer service, global brand transformation company FutureBrand said.

"In particular, people have a strong emotional connection with the organization," it said releasing its 2020 Index.

UK-based FutureBrand said Reliance's success could be attributed to Mukesh Ambani's recasting of the firm as a one-stop-shop for Indians. "The chairman built on the existing petrochemicals business, transforming it into a digital behemoth designed to meet every customer need,” it said.

"Today, this company is engaged in a number of sectors including energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Now that Google and Facebook are taking equity stakes in the firm, we may see Reliance jostling for the top spot in the next Index," it said.

"The FutureBrand Index is a global perception study that reorders PwC's Global Top 100 Companies by Market Cap on perception strength rather than financial strength," it said.

Samsung ranks third in the index, followed by Nvidia, Moutai, Nike, Microsoft, ASML, PayPal and Netflix. Reliance ranks 91st on PWC 2020 list, it said.

Fibre2Fashion News Desk (DS)

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