Interviews
MindScapes 2007 coming soon
20 Sep '07
2 min read
The pace of change has quickened and boundaries between product categories and brands have come down -- redefining traditional innovation cycles. Winning ideas are replicated in unimaginably short time frames leading to increased pressure to not rest on past successes and to create something new, more often
Modern retail and private label brands are poised to pose a challenge to existing brands; while consumers constantly seek to cut expenditure per category so they can sample more categories and experience all of the choices available to them
In this increasingly dynamic and global market environment, preempting consumer needs and translating them into business realities and business wins is the prime imperative. Therefore, the biggest marketing challenge is not only to acquire insight into what people want today, but foresight into what they will want tomorrow and, then, to be able to translate this 'buyer desire' into business reality.
Technopak's strategic consumer information division -- MindScape -- caters to this growing business need. Drawing from Technopak's unmatched understanding of industry, retail environments, Indian and global markets, MindScape is uniquely placed to integrate present and future business strategy with best practices in consumer insights - to lend this valuable marketing advantage to clients.
1st Consumer MindScapes 2007 is an endeavour to create a first-of its-kind forum for various stakeholders in consumer-facing businesses to share knowledge and deliberate upon the ever-changing consumer -- in international markets and in India.
Modern retail and private label brands are poised to pose a challenge to existing brands; while consumers constantly seek to cut expenditure per category so they can sample more categories and experience all of the choices available to them
In this increasingly dynamic and global market environment, preempting consumer needs and translating them into business realities and business wins is the prime imperative. Therefore, the biggest marketing challenge is not only to acquire insight into what people want today, but foresight into what they will want tomorrow and, then, to be able to translate this 'buyer desire' into business reality.
Technopak's strategic consumer information division -- MindScape -- caters to this growing business need. Drawing from Technopak's unmatched understanding of industry, retail environments, Indian and global markets, MindScape is uniquely placed to integrate present and future business strategy with best practices in consumer insights - to lend this valuable marketing advantage to clients.
1st Consumer MindScapes 2007 is an endeavour to create a first-of its-kind forum for various stakeholders in consumer-facing businesses to share knowledge and deliberate upon the ever-changing consumer -- in international markets and in India.
Technopak Advisors Pvt Ltd
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