Handloom Export Promotion Council (HEPC) will be partaking in overseas textile fairs, in order to attain a mark of exporting handlooms worth Rs 13.5 billion. More over, participating in global textile fairs will help HEPC explore newer markets and also exploit those already existing, informed an executive.
HEPC Executive Director, Beela Rajesh, while speaking at a seminar on "Export Procedures and documentation in Handlooms" arranged by the Council, informed that, they intend to attend the fairs in around 20 countries like United States, Italy, Germany, France, Belgium, South Africa, Japan and Brazil.
He further mentioned that, total handloom goods amounting to Rs 9.6 billion were exported during April to December 2009.
Also that, the Council will institute three new design centres, including two at Varanasi and Sitapur in Uttar Pradesh and the third one at Bhubaneswar in Orissa, to help the handloom weavers develop better quality and design and thereby, reap higher prices for the products.
Tagging the handloom goods with HS mark or allocating a harmonized code to them would help them develop their distinct identity, and thus they could then be cited as biodegradable products. The code would also help with respect to collection of data, its analysis and thereby, grasp the future trends.
According to the Small Industries Product Promotion Organisation's (SIPPO) Chairman S Rajagopal, the contented industry players rather should opt for newer designs and superior quality.
Fibre2Fashion News Desk - India
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