Bratz Couture clothing line to debut at Javits Center in NYC

08 Mar '06

3 min read

Raphael Javaheri, CEO of Resilience LLC, said, "We're thrilled to obtain this exclusive license to create the Bratz Couture line which will allow girls to express themselves through apparel that is on target with all the hottest trends. This line gives style, attitude and a passion for fashion that reflects the confidence and verve of the popular dolls themselves, and by offering this collection, we bring the spirit of Bratz to life."

Isaac Larian, CEO of MGA Entertainment, said, "Bratz is not only today's favorite girls' lifestyle brand, it is also a hot fashion brand. For nearly 5 years, Bratz has been setting new trends in the fashion doll world, and the forthcoming Bratz branded couture line will change the 'tween fashion business as it did the fashion doll business.”

The Bratz Couture collection retails from $40 and up, and will debut at retail in mid-July.

Resilience LLC, a subdivision of Ecotex, Raphael Javaheri, CEO of Resilience, LLC, (the parent company of BRATZ Couture(TM)) comes from a long line of textile executives and entrepreneurs.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods.

With over 450 licensees worldwide, Bratz bringstogether innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more.

MGA Entertainment

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