WestPoint, Indus Dyeing form towel joint venture in Pakistan
31 Mar '06
2 min read
Towel manufacturer WestPoint Home has announced a joint venture with Indus Dyeing & Manufacturing Co, Limited for production of towels in Pakistan.
The joint venture, to be known as Indus Home Limited, will acquire and expand an existing modern Indus facility outside Lahore, Pakistan.
The resulting Indus Home complex in Pakistan will be a vertical towel production facility, including yarn preparation, weaving, finishing and fabrication. The facility is already supplying product to WestPoint Home and will ramp up production over the next several months.
WPH CEO Joseph Pennacchio said, "This joint venture is a vital step in restoring WestPoint Home as the industry's low-cost vendor and advancing the Company in the global market."
"We have made this commitment after an extensive analysis of a wide range of opportunities. This joint venture will further strengthen our ability to compete with all domestic and international producers, while enhancing our long-established leadership in customer service and product quality.
"For several years, WestPoint Home has purchased yarn from Indus Dyeing and Manufacturing, which has proved itself in reliability and product quality - two key factors in our decision to select Indus as a joint venture partner," Pennacchio noted.
Towels produced at the Indus Home plant in Pakistan will include WestPoint Home's full range of famous brands and licensed labels, as well as store brands made exclusively for customers by WestPoint Home.
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