Campaign for Wool celebrates 'Australian Wool Week 2014'

12 May '14

3 min read

The Campaign for Wool, of which HRH the Prince of Wales is patron, is proud to celebrate Wool Week with some of Australia's top fashion and design retailers, including Country Road, M.J. Bale and Sportscraft. The Campaign for Wool aims to educate consumers about the fibre's unique, natural benefits, spreading the message to "Live naturally, Choose wool".

During Australia's fourth Wool Week celebrations from May 11 to 17, Melbourne's Federation Square will take centre stage and play host to a colourful wool installation, with various shopping destinations across Australia also taking part in the action-packed festivities.

Australian Wool Innovation (AWI) CEO Stuart McCullough comments, "It is encouraging for Australia's woolgrowers to see the growing number of wool and wool-rich products available within the local market place. The Campaign for Wool and its global Wool Week celebrations not only give consumers the chance to discover first-hand the naturally inherent benefits of Australian wool, but also showcases the fibre's versatility.

"Australian Wool Innovation is proud to partner with the global Campaign for Wool and this is the fourth consecutive year we have supported Wool Week in Australia, urging all Australians to live naturally and choose wool."

To help celebrate Wool Week Australia, a two-day exhibition is to be constructed at Federation Square May 15 and 16. Australian artists Chaco Kato and Dylan Martorell have collaborated with the Campaign for Wool to create a giant 10m x 10m sculpture to hang centre stage at The Atrium at Federation Square. Showcased within the sculpture will be displays of wool in fashion and furniture, yarn spinning and knitting demonstrations, all of which pay homage to the Campaign for Wool and the fibre's eco-credentials as a natural, renewable and biodegradable fibre.

Country Road, M.J. Bale, Workshopped, Koskela, Bugaboo and CAMILLA AND MARC are some of the brands that feature in the Wool Week display, showcasing wool in everyday life. Accompanying the retailers will be sheep and lambs, completing the story of wool from farm though to consumer.

Jac+ Jack celebrates its love for wool during Wool Week with the introduction of a selection of Woolmark-certified Merino wool knitwear for the upcoming winter season. The collection - a study in tonality, modernism and non-statement - includes some of the most beautiful wool in the world from specialist Italian mills in an essential palette of black, white, navy, cream and canvas.

Throughout Wool Week, windows of the CAMILLA AND MARC's Glenmore Road Paddington, NSW and High Street Melbourne stores will be dedicated to the beautiful home grown fibre.

In 2014 Sportscraft celebrates 100 years of Australian lifestyle and launches a limited edition Iconic Collection, available during Wool Week. The collection is a modern interpretation of pieces that have been found in Sportscraft's century-long archives, including Woolmark-certified garments celebrating Sportscraft's longstanding partnership with the Woolmark brand. The Iconic Collection campaign sees eight iconic Australians wearing the collection including five Woolmark-certified pieces. The campaign features, fashion model Samantha Harris, rugby legend Nick Farr-Jones, restaurateur and TV presenter Kylie Kwong, media icon Ita Buttrose and Bondi Rescue star Anthony 'Harries' Carroll.

Australian Wool Innovation

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