Specializing in customized stuffed animals, Build-a-Bear Workshop Inc is to open its first store in India this year,through a joint venture with the Murjani Group.
This store is likely to open either in Mumbai or in the capital New Delhi, where people will be able to get their own customized stuffed animals.
Chairman and Chief Executive of Build-a-Bear Maxine Clark, said that they are happy to enter in Indian markets and are confident as Murjani Group has more than 35 years of experience in brand management and retailing.
Mohan Murjani, Chairman, Murjani Group, said they are pleased with this new concept and ready to cater their customers throughout India.
Build-a-Bear plans to open 50 to 100 stores in India over the next few years.
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