Purista to develop freshness treatment for synthetic fibres
08 Feb '06
2 min read
Purista - the antimicrobial treatment for clothing, has responded to the demands among consumers and manufacturers to develop a freshness treatment for use on synthetic fibres.
Two years of development by scientists at Purista means the treatment can now be applied on to 100% synthetic fibres or onto majority blends that contain a high percentage of polyester or nylon.
Purista has been treating cotton garments since launching in 2001 and working closely with retailers such as NEXT, George at ASDA, Bhs and Tesco to incorporate the freshness enhancing treatment across most categories of socks and also suit linings. However, with the growth in sports and active wear made from synthetic fibres demand for complementary freshness enhancing technologies has arisen. Responding to this challenge Purista has now developed a system that keeps the wearer feeling fresher for longer, during exercise and outdoor activities.
Purista's synthetic treatment system has also been developed to work alongside performance technologies, such as Coolmax, Anti-static and Lycra®, which are more common within synthetic fabrics than cotton.
As well as being compatible with 100 percent synthetics, and performance technologies this treatment system also integrates easily with existing finishing treatments such as non-iron and easy care finishes. These finishes, which are more traditionally found on garments such as shirts and suits, already use the same cross linker to fix the finish to the fibre as is needed to fix the Purista synthetic treatment. So it's now even easier for manufacturers to take up the established benefits of the Purista treatment, and provide the consumer with an additional performance element on their clothes.
Purista is the consumer brand name for Arch Chemicals' antimicrobial treatment that helps keep textiles fresh and clean for longer by controlling the growth of bacteria arising in everyday use.
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