Malden Mills declares European APEX Design Award for 2006
08 Jun '06
2 min read
Malden Mills announces the European Polartec APEX Design Award winners for 2006. This prestigious award goes to the best-of-the-best Polartec based garments that will be available to consumers Fall 2006.
Winners are selected based on the style, function, and fit of the garment as well as the most innovative and appropriate uses of Polartec fabrics in the designs.
•Astore Tzarina Coat – Polartec Wind Pro •DXL Bodywear – Polartec Power Dry •Eider Windscore – Polartec Wind Pro with Hardface technology •Equiplus Equi-N-Ice Cooling Competition Boot – Polartec Power Stretch-RX •Frauenschuh M316 – Polartec Thermal Pro •Haglofs Bungy Hoody – Polartec Power Stretch •Nalini Cillene Pant and Taunus Bib – Polartec Power Stretch •Nalini Khendricks T-shirt – Polartec Power Dry •Scharenberg Equestrian Pants – Polartec Windbloc •Ternua Kalea Sweatshirt – Polartec Wind Pro •The North Face Apex Free Line Jacket – Polartec Power Shield •Unrath & Strano Military Blazer & Skirt – Polartec® Thermal Pro •Unrath & Strano Pioneer Jacket – Polartec Thermal Pro Sweater Knit and Polartec Wind Pro High Loft •Unrath & Strano Pioneer Coat – Polartec Thermal Pro High Loft and Polartec Windbloc
In addition to a Tiffany crystal award and bragging rights for a year, winners can participate in a custom hangtag program promoting these products at the consumer level.
Malden Mills also provides additional marketing support through product placement with media and events. Past winners can testify that the Polartec® APEX Design Award drives sell-through.