Bassett Furniture Industries Inc has launched its first-ever catalog targeted directly toward consumers.
Starting last week, the 84-page book was shipped to 1.2 million households across 21 markets in the United States. The announcement was made by Michael Satterfield, vice president, marketing, Bassett Furniture.
Already a top-20 furniture producer and retailer in the U.S., Bassett created the new catalog to enhance its communication and interaction with consumers across the country. The catalog will present the company's Bassett Furniture Direct stores as leaders in home decor, custom furniture solutions and personal service. The primary purpose of the catalog is to drive shoppers to the stores, with secondary goals of improving the company's overall brand image, brand preference and website traffic.
"Bassett's number one priority has always been to provide the best possible products and service," said Mr. Satterfield. "By developing this direct-to-consumer catalog, we believe we will be able to reach out more easily not only to our existing customers, but introduce Bassett to a whole new generation of consumers."
The 104-year-old company is one of the most popular, and highly-recognized brands in the industry. Bassett has 111 licensed and 25 company-owned Bassett Furniture Direct stores throughout the country.
Consumers will be able to log on to Bassett's website, bassettfurniture.com, to view the catalog and to request a hard copy through the mail. Following the debut catalog, Bassett plans to issue four catalogs in 2007. Product price points range from $40 - $3,000.
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