Textronics expands into sports & consumer retail markets of UK

13 Sep '06

3 min read

Textronics Inc, a pioneer in the field of electronic textiles, has expanded into the sports and consumer retail markets in the United Kingdom with its NuMetrex brand of clothes that monitor the body.

The NuMetrex Heart Sensing Sports Bra was launched by Textronics in December 2005, and was named 2006 Sports Product of the Year by the Sporting Goods Manufacturers Association.

The garment features electronic sensing technology that is actually integrated right into the knit of the fabric, which picks up the heart's electrical pulse and radios it to a wrist watch via a tiny transmitter in the bra.

It offers a new level of comfort and convenience for women wishing to monitor their heart rate while they exercise.

Textronics is currently working to expand the NuMetrex clothing collection to include a heart rate sensing shirt for men which will be released to market this fall.

Also in development is a larger size heart rate sensing sports bras for women targeted for release in early 2007.

Since the introduction of NuMetrex in the US market the company has received numerous requests from consumers around the world looking for availability in their local retail stores.

The company is now implementing plans to expand the distribution of these “smart textile” products beyond North America. The NuMetrex Heart Sensing Sports Bra will be available in the U.K. by October at specialty sporting good retailers including London's SheActive in Covent Garden and Kings Road Sporting Club in Chelsea.

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