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ASR Trade Expo - a good launch pad for new footwear entrants

21 Jul '05
4 min read

Come September, and new footwear lines will make impressive debut at ASR Trade Expo. Get information on hot new trends, colors and patterns that will be on show during September 9-11, 2005 in San Diego.

ASR September show will attract a host of retailers who will witness over 75 brands of sandals, sneakers, dress shoes and boots.

A third of all sales in the $5.2 billion skateboarding market and $3.4 billion wave riding industry can be traced back to purchases of sneakers and sandals. * "Footwear is a significant part of our industry. The variety, quantity and innovation of footwear on ASR's floor reflects that importance," says Kevin Flanagan, ASR Show Director.

Adding to the over $1.6 billion dollar skate shoe segment, are new lines from Element, Nike, Vox, and Draven. NKE 6.0, designed for a slightly younger athlete who does a number of action sports, has chosen ASR for its first appearance. "ASR brings together the perfect cross section of specialty retailers," explains Kevin Imamura, Director of Communications at Nike Skateboarding. "Of all the venues it is the very best mix for NKE 6.0's public debut."

Vox, a new skateboard shoe company started by industry veterans, has been building a team and is ready to launch the brand at ASR. Ed Dominick, VP of Marketing from Vox, is looking forward to seeing their "worldwide distributors and major domestic accounts, all of which attend ASR." For shoes with an edge, check out a new line of punk and rock inspired sneakers from Draven. Also on the skate side, anticipation has been building for the debut of footwear from established skate leader Element. A chance at a first glance can only be had in September at ASR.

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